WordPress. In the world of web development, WordPress CMS is to website creation what Google is to search. A mastodon who gathers everything in his path. Initially conceived as a blogging solution, WordPress has been able to carry out its transformation by offering a huge catalogue of extensions. It’s very simple, with a WordPress you can do everything: from blogs, to showcase sites, to institutional, community and e-commerce sites… Web professionals have not been mistaken and it is not the statistics that will deny the trend to the whole WordPress. Today, WordPress alone represents 29% of the sites on the Internet. The numbers are dizzy. But if WordPress is popular, it is because it also has foolproof means of communication and especially in natural referencing (or SEO). Let’s discover together how to boost your site’s traffic with Adwords. Several compagnies will help you with Adwords but we recommend you Instaon.io.
Pay Per Click advertising is a powerful tool, but only when used intelligently. Before you start the process of creating your AdWords account, you need to determine your goals. While “more sales” may seem like a big goal, online advertising will require you to be more specific.
It is very unlikely that a person visiting your site for the first time will make a purchase. Online sales are more dependent on establishing and maintaining a relationship of trust with your consumer. For this reason, there may be a number of objectives for a company to use AdWords. Like for example:
- Generate sales
- The registrations
- Registration by e-mail
- Lead generation
- Increase brand awareness and recall value
Although it is perfectly acceptable to have more than one objective, keep in mind that you will have to run different campaigns to achieve different objectives (we will come back to this later). In addition to identifying your objective, there is another very important prerequisite for advertising on AdWords, namely to have a landing page.
A landing page is a URL or web page on which a user lands when he clicks on your ad. A landing page is a stand-alone page, separate from your main site, designed to focus on a specific objective. A good landing page is crucial to the success of your AdWords campaign. A well designed and optimized landing page will convert visitors into prospects or even customers.
Keep in mind the following points when designing your landing page:
- Targeted landing pages: Design individual landing pages for individual offers. A landing page that focuses on multiple objectives could end up confusing your visitors.
- Call to action: Don’t forget to include and correctly highlight the desired call to action button on your landing page.
- Mobile Optimization: With the ever-increasing number of mobile users on the Internet, it is crucial to ensure that your landing page is optimized for mobiles.
- Deliver what you promise: Your landing page should deliver all the promises made in your ad. For example, if your ad mentions a discount, make sure that the landing page includes this discount.